About Zaya
(ABOUT ZAYA)
Zaya is a wellness innovation lab, creative studio, and community exploring the intersection of wellness, culture, and creativity.
Through our Studio, we partner with health & wellness brands to create culturally relevant identities, digital experiences, and campaigns designed for today’s fast-moving wellness landscape. From branding to UX/UI and creative direction, we help brands attract and retain their audience through design that creates genuine cultural connection.
Through our Lab, we co-create experimental projects with our global community of 5,500+ artists, researchers, health practitioners, and engineers. We partner with a select number of aligned brands to sponsor these initiatives and connect authentically with our community through culturally relevant collaborations and experiences.
"Zaya emerged after a profound process of self-exploration, driven by a quest to heal from my father's passing from cancer and a curiosity to understand the underlying causes of human and planetary suffering. During this quest, I traveled and interviewed hundreds of experts, ranging from Tibetan "Bön" Shamans in the Himalayas to Western Medicine Doctors in California. Their message was clear…'with more awareness and mindfulness in our lives, we can help heal the suffering of ourselves and others’.
While our world is undeniably beautiful, it’s also a place where much suffering exists. What we require more than ever are meaningful conversations, art, experiences, and healing spaces to restore us to our higher state of being.”
- Nadeya Hassan, Founder of Zaya
About Zaya
(ABOUT ZAYA)
Zaya is a wellness innovation lab, creative studio, and community exploring the intersection of wellness, culture, and creativity.
Through our Studio, we partner with health & wellness brands to create culturally relevant identities, digital experiences, and campaigns designed for today’s fast-moving wellness landscape. From branding to UX/UI and creative direction, we help brands attract and retain their audience through design that creates genuine cultural connection.
Through our Lab, we co-create experimental projects with our global community of 5,500+ artists, researchers, health practitioners, and engineers. We partner with a select number of aligned brands to sponsor these initiatives and connect authentically with our community through culturally relevant collaborations and experiences.
"Zaya emerged after a profound process of self-exploration, driven by a quest to heal from my father's passing from cancer and a curiosity to understand the underlying causes of human and planetary suffering. During this quest, I traveled and interviewed hundreds of experts, ranging from Tibetan "Bön" Shamans in the Himalayas to Western Medicine Doctors in California. Their message was clear…'with more awareness and mindfulness in our lives, we can help heal the suffering of ourselves and others’.
While our world is undeniably beautiful, it’s also a place where much suffering exists. What we require more than ever are meaningful conversations, art, experiences, and healing spaces to restore us to our higher state of being.”
- Nadeya Hassan, Founder of Zaya
(ABOUT THE FOUNDER)
For the past 10 years, Nadeya has worked at the intersection of business, design, and the wellness industry. Disrupting the traditional creative agency path, she actually started in finance, consulting for global entrepreneurs across the U.S., Central America, and Asia. It was during these travels, while designing websites for clients and completing a yoga teacher training in Dharamsala, India, that her love for blending strategy with wellness took root. But after the profound personal loss of her father, Nadeya immersed herself entirely in the health and wellness world, turning personal grief into a mission to build brands that truly matter.
Today, she helps health and wellness brands build genuine communities to spread their impactful work, while navigating a fast-moving, hype-driven industry she knows all too well. By leaning into authentic branding, strategic campaigns, and bulding genuine audiences. Want to work with Nadeya on a design project or brand activation? Schedule a call below
(TESTIMONIALS)
"Nadeya’s work ethic and the care she put’s into every project has been great to witness. She has such a graceful energy and approach to collaboration."
Shelby, CEO of Wunderwb Studio L.A.
“It was such a delight working with Nadeya! She was able to distill down what I was actually going for, in a way that represents me and my practice.The website feels like it is an extension of myself because of this. With her exquisite taste and empathy, she really helped "birthing" this project and the whole process was light, fun and creative! I highly recommend working with Nadeya if you want a professional, reliable designer, who is able to see what you are going for and at the same time makes it a fun experience!”
Janine - Founder of Loom Health