In partnership with ADA Drinks, a non-alcoholic adaptogenic beverage brand based in Switzerland and Germany, I managed the production and partnership coordination of a pop-up elixir bar activation, handling vendor coordination, asset delivery, and on-site execution. I developed the activation concept, managed all production logistics, and coordinated a supporting Instagram content campaign including a product reel and promotional assets designed to extend reach beyond the event. Every deliverable was tracked and delivered on time, placing ADA directly in front of an audience aligned with their target demographic.